destination development
OUR APPROACH
WE CONNECT DESTINATIONS TO GLOBAL MARKETS
Tourism is one of Australia’s most important export industries and is rapidly becoming the industry of focus for regional and local communities as they seek to diversify opportunities to create jobs. Ultimately, destinations are seeking to connect to international visitors who prior to Covid-19, have been assessed to stay longer in destinations and spend more. Whilst the domestic market is currently sustaining the tourism industry, the international market will rebound and Australian destinations will need to be ready.
DESTINATION ASSESSMENT
Our tried and true method of assessment means that we look at destinations with a fresh set of eyes. We aim to ‘invert the lens’ and view the visitor experience as a customer would, keeping in mind that tourists don’t just visit a single town; the destination needs to shine within it’s region. We peel back the layers to discover the heart of a destination through:
Product Audits
Gap Analysis
Consultation Interviews
Digital Distribution Review
industry education
Visitors love to experience tourism communities where there is an obvious sense of pride and co-operation. When everyone works together, the whole community benefits. We aim to share new perspectives and strategic directions through educating tourism operators through:
Tourism Stakeholder Workshops
Local Government Upskilling
Capability Mentoring
Industry Thinktank Contribution
trade distribution
When tourism operators within a destination are educated how to engage with the tourism industry, the next step is to take new destinations to the world! The global tourism industry is always seeking new visitor experiences and rich content to inspire their clients. We regularly promote our destination clients to the global marketplace by:
Preparing Destinations To Be Market-Ready
Facilitating Destination Partnerships
Trade Show Representation
Itinerary Development
Destination Marketing Resources
CASE STUDIES
Collie Tourism Marketing Strategy
Valley of the Giants Tree Top Walk Tourism Strategy
“DTM helped shape our trade distribution strategy, and we found them highly professional, knowledgeable, and very well connected tourism consultants. When we attended our first major trade show, the Australian Tourism Exchange, Karen and Bernard were on hand to guide us through the entire process, this helped us enormously and I’d highly recommend this approach. .”
— Anita Kane, VISIT MANDURAH W.A.