Strategy Planning

OUR APPROACH

it’s all about new perspectives

Great visitor experiences start with a plan that sings to the heart of the destination. It’s the single, authentic truth that defines a sense of place and provides a cornerstone for tourism stakeholders to create meaningful connections with visitors. We work with State, Regional and Local Governments, together tourism businesses big and small, to understand their destination story and create sustainable plans that accelerate real business growth.

 

community

No-one knows your tourism destination like you do. Local knowledge is everything when creating new directions. We start all tourism strategies with harnessing the input of diverse stakeholders in destinations to provide the rich context we need to ensure all plans are inclusive. We engage communities through:

  • Consultation Meetings

  • Community Forums

  • Workshops and Plenary Sessions

  • Sentiment Surveys

ANALYSIS

We start with ‘real’ data. Industry-standard tourism statistics provide a good platform for general assessment, but getting to know really your ideal customer is the key to success. We work with ‘real’ consumer profiles and scenarios as our guiding principles. We have developed a thorough process to assess tourism operators and experiences, their operational capacity, distribution capability and gaps to meet market demand and tourism trends. We analyse data through:

  • Product Audits

  • Gap Analysis

  • Tourism Trend Research

outcomes

The last thing we want to provide in strategic planning is a tome that sits on a shelf and never sees the light of day. We always aim to provide advice that establishes solid foundations for long term sustainability, complemented by short term wins to deliver immediate impact. Our approach to strategic outcomes is simple; all recommendations must reflect our core values guided by:

  • Genuine Intent

  • Insightful Assessment

  • Sustainable Recommendations

  • Achievable and Measurable Action Plans

CASE STUDIES

Optus Stadium AFL Tourism Strategy

Optus Stadium AFL Tourism Strategy

Collie Tourism Marketing Strategy

Collie Tourism Marketing Strategy

Eastern Goldfields Historical Society Ancestry Tourism Strategy

Eastern Goldfields Historical Society Ancestry Tourism Strategy

“we would like to thank DTM Tourism for undertaking an assessment of the Eastern Goldfields Historical Society (EGHS) in order to establish new product and development opportunities to facilitate a tourism experience focused on ancestry tourism.”

— Scott Wilson, EASTERN GOLDFIELDS HISTORICAL SOCIETY W.A.